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Thaicom Signs Global Cloud Infrastructure Deal with AWS

Thaicom uses AWS to develop its first cloud-based satellite TV broadcast platform for Asia-Pacific and beyond, and address a new business vertical by building an earth observation data analytics platform

Bangkok, Thailand, 31 March 2022 – Today, Thaicom Public Company Limited (SET Thailand: THCOM), Asia’s leading satellite operator and provider of integrated satellite communications serving broadcasters, telecom operators, enterprise, and government customers, announced that it has signed an agreement with Amazon Web Services, Inc. (AWS), an company, to quickly and easily create, transform, and deliver Thaicom digital content. By leveraging AWS’s global cloud infrastructure, advanced video technologies, and pay-as-you-go-model, Thaicom can produce high-quality video streams for distribution to its national and worldwide customers.

Under the agreement, Thaicom and AWS will collaborate on building and deploying Thaicom’s first cloud-based satellite TV broadcast distribution platform for Asia Pacific. The broadcast platform will consist of cloud services providing software-defined encoding, transcoding, and statistical multiplexing capabilities leveraging AWS Elemental media services. Thaicom is using AWS Elemental media services to help scale its business, enhance customer experiences, and support development of Thailand’s broadcast industry landscape.

Thaicom is also using AWS to help establish its earth observation data analytics platform and to support Thaicom’s new space economy initiative. Using AWS to help power the Thaicom data analytics platform will also help diversify Thaicom’s reach across new verticals including government and private sectors in agriculture, maritime, energy, healthcare, and education. By working together, Thaicom and AWS can help Thaicom’s customers easily ingest data from space and provide analytics from satellite imagery for business owners to leverage and make fast business decisions.

Patompob (Nile) Suwansiri, Thaicom’s Chief Executive Officer, commented, “This agreement marks the beginning of a successful, long-term collaboration between Thaicom and AWS. I am confident that advancing our satellite TV broadcast platform using the world’s leading cloud will deliver innovative broadcast solutions and provide our customers with end-to-end solutions built on AWS. Beyond the satellite business, Thaicom sees opportunities in driving the emerging space sector with cloud. AWS helps us develop an earth observation data analytics platform and bring innovations to strengthen our position as a leader in satellite and space technology in the digital era.”

Clint Crosier, Director of Aerospace and Satellite Solutions, AWS commented, “Leading satellite communications providers like Thaicom are digitally transforming their operations by using AWS to deliver better customer experiences and simplify service deployments. The collaboration between Thaicom and AWS will help accelerate private and public sector innovation using AWS’s advanced cloud capabilities like data analytics, and help Thaicom grow into new markets to further support their space and satellite customers.”


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