Thaicom launches 2nd Screen broadcasting experience for TV viewers in Thailand
Nonthaburi, 10 June 2015 – Thaicom PLC, Thailand’s leading satellite operator, alongside a joint venture between Kantana Group and Intouch Holdings recently launched a 2nd Screen platform deployment in Thailand, creating an enhanced viewing experience for the country’s Tablet and Smartphone users.
2nd Screen is the future trend in the broadcasting business, said Suphajee Suthumpan, CEO of Thaicom.
We developed this 2nd Screen platform as part of Thaicom’s Broadband & Broadcast convergence platform which will help us progress towards our goal of being an end-to-end service provider to our customers in the media industry and broadcasting.
Suphajee added: “We were very excited that Intouch Holdings and Kantana Group chose to utilize Thaicom’s expertise and we look forward to seeing where we can take this innovative service in the future.
Whether it is for emailing, texting, shopping, social networking or web browsing, Tablet and Smartphone owners are often using their mobile devices while watching television. The second screen platform enhances users’ viewing experience by giving them access to additional content on a mobile device, encouraging viewers to use their device while watching the program on their television. Additional content includes on-demand video such as uncensored versions of the program and bonus scenes, additional information about characters, actors and plotlines, as well as games, quizzes, shopping and social networking opportunities.
Patompob (Nile) Suwansiri, Chief Marketing Officer at Thaicom, believes the service will not only benefit viewers, but also participating networks and sponsors by opening up new revenue streams and driving m-commerce.
Sponsors will be able to deliver more consumer-friendly advertisements, including interactive and gamified ads, while retail companies will be able to offer exclusive discounts and shopping opportunities to viewers, even letting them shop for clothes seen on TV, said Patompob.
Participating networks will benefit through receiving consumer behavior information that will help them target audiences and, in turn, increase program ratings. We look forward to hearing positive feedback from all parties involved.
The 2nd screen service will be available to download in Apple Store & Play Store at the end of June. The first show will air on Thailand’s Channel 3 Television Network in early July.