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Part 1 Business Operation and Operating Performance

 Consultancy and Installation Services for Building Systems

ThaiAI provides consultancy and installation services for building systems, such as internet broadband
networks and digital TV solutions. The service scope includes smart office systems, such as meeting room
reservation systems and vehicle reservation systems.
 Video Production Service

ThaiAI has an experienced team to provide a one-stop video production service suitable for several
purposes, such as PR, product & sale promotion, and education video materials. The service includes all steps
in the video production, such as idea creation, storyboard creation, video shooting, video editing, and graphic
animation insertion.

Competition and Market

 Industry Outlook
The IPTV/OTT Platform Service has continually grown in terms of both the number of viewers and revenue.
This growth is in accordance with the trend of increasing OTT users in Thailand. For eSport Platform Service,
its usage traffic of current corporate customers’ white label eSport platform provided by ThaiAI, has been
increasing as well.
However, for the DTV Satellite Dish Platform, due to the availability of alternative platforms to watch TV
channels, such as IPTV/OTT, Cable TV, and Digital Terrestrial TV, there are currently severe price and contents
competition among the platforms.

For the other services of ThaiAI, their markets are comparatively stable as their customers are the
corporates, which have used the services for ears and thus long-term relationship with the customers helps
avoid competition.
 Market and Competition

As mentioned above, the IPTV/OTT platform industry is facing severe competition in both prices and
contents. This is mainly because of the increasing competition between two key telecommunication operators,
i.e. AIS and True, using their IPTV/OTT platforms to acquire customers. Besides the domestic players, other
international IPTV/OTT platforms, especially VOD platforms, have also entered the market. Despite the
competition, the market of IPTV/OTT platforms in Thailand is still growing. However, the satellite dish platforms
have indirectly been affected by the completion of the IPTV/OTT platform.

For the other services of ThaiAI, their market completion has still unchanged and stable, as their corporate
customers have used the services and shown their intentions to continue the services in the future.
 Target Customers

The IPTV/OTT Platform Service has both individual and corporate customers, depending on the services
provided to each customer group. For individual customers, the LOOX TV platform focuses on audiences, who
prefer the easy-to-use video platform with simple and friendly user interfaces, while delivering popular linear TV
channels on the platform.
The DTV satellite box service focuses on service users who are general customers or organizations located
across the country who still need to watch TV channels via satellite.

Part 1 page 19
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