Page 35 - 56-1 One Report 2022 EN

Part 1 Business Operation and Operating Performance

integration. From an early performance in 2018, the electronic top-ups through M-Top in 2022 account for more
than 25% of the monthly top-ups by customers.

With the opening up of the country after the COVID-19 pandemic, the number of visitors to the country has grown
steadily. The influx of arrivals has increased IR revenues markedly, while short-term visitor data packages are also
increasingly contributing to the Company’s revenues. Activities to promote Roaming services as well as the
Company’s network to visitors are continuing apace.

Throughout 2022 a new loyalty program was developed, Smart Rewards, with initial testing of the system starting in
November of 2022 in advance of the program’s full launch within the first quarter of 2023.
In the area of Corporate customers, several large projects have selected Lao Telecom to be their preferred partner
in offering communications and connectivity solutions.

(3) Customer Target Segments

Telecommunications is a necessary infrastructure service for daily life for everyone. Even so, specific projects,
packages and services are developed and offered by LTC to specific target segments. Broadly speaking, the
Company’s major customer segments can be classified as general consumers; corporate/government consumers;
and large or mega-project customers.

For general consumers, a wide range of solutions from mobile to fixed broadband have been developed to meet
their needs; data packages offering daily, weekly or monthly connectivity with sufficient data at affordable pricing
are available through a wide range of channels. In addition, convenience apps ensure that consumers can access
services 24/7.

For corporate/government consumers, tailor-made solutions are available or can be developed depending on the
needs and extent of services required. Solutions may include leased-line connectivity, data back-up and cloud
storage, software as service offerings in the areas of Human Resources Management, Payroll, or payment systems
(Point of Sales), Cloud storage, Cloud Call Center, Outsouse Call Center Service and more.
For mega-project customers such as infrastructure projects (railway system, expressways, engery, special
economic zones, etc.), Lao Telecom offers complete system engineering and implementation services to ensure
that customers within these project areas have dependable connectivity for all of their communication needs.

T-Plus Digital Company Limited (T-PLUS)
LTC acquired 100% shares of Vimplecom Company Limited in 2019. Since the assumption of control, the company
formerly known as Beeline was renamed and rebranded and is now marketed as “T-PLUS”. T-PLUS targets a
younger consumer segment than those currently served by LTC, with an emphasis on teens and youth. Beyond its
activities aimed directly at the teen segment, TPLUS has continued to streamline its operations and cut costs
throughout 2022, working on creating business synergies with its parent, LTC. Purchasing, shared facilities and
aligned services have shown positive results in areas of cost reduction and improved efficiency across both
companies.

T-PLUS revamped some of its offerings and services after fully migrating all subscribers to the LTC network
nationwide. This migration now allows T-PLUS to offer 4G and 4.5G services. The Company has grown steadily
despite the Covid-19 pandemic, and is now the country’s third largest operator in terms of subscribers.

Part 1 page 22
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