Page 15 - 56-1 One Report 2022 EN

Part 1 Business Operation and Operating Performance

The Company's operating strategy

The Company is committed to business operations to generate continuous growth. Therefore, the new
vision and mission have been adjusted to be in line with current and future business operations from being a satellite
operator providing satellite transponders and services company to become a Space Tech Company. The Company
intends to create sustainable growth and capture opportunities for both satellite services and new space tech
businesses in the emerging new space economy. This the Company determines to be the driving mechanism that
develops the space industry and fully utilizes the economic resources of the space industry to create value and
benefit the economy and society as a whole. For these reasons, our business strategies are categorized into 3 main
strategic areas in order to achieve the target including:

1. Strategy for Business Operation
1. Strategy for Existing Satellite Communications (Satcom) Business

Regardless of the end of the concession regime whereby the Company previously had the rights to build, operate
th
and provide satellite communications services under Thailand filing, on 10 September 2021 after the concession
ended, we are still able to continue to provide the Satcom business. As our existing customers are of utmost
importance, to extend our services beyond the end of the concession, the Company continued to lease partial
satellite capacity from THAICOM 4 and THAICOM 6 to resell and provide services for our existing customers.
Additionally, we continue to own and operate THAICOM 7 and THAICOM 8 satellites under NBTC licenses whereby
we also continue to provide satellite capacity services to our customers.

For THAICOM 4, to ensure broadband service continuity, the Company will leverage and maintain existing
customers as well as the expansion of managed service portfolio. The Company will also continue utilizing local
resources and the presences of our subsidiaries efficiently to secure revenue from commercial and government
sectors for broadband and managed services.

For other satellites, to maintain the broadcast businesses, we are aiming to secure long-term contracts with existing
broadcast customers and are planning to increase the capacity utilization for telecom and mobile backhaul services
as well as develop the managed service platform.
In addition, the Company is focused on building recurring revenue for sustainable growth by expanding into
downstream businesses and collaborating with technology expert partners to create products and services for
serving new demands, such as NAVA – the maritime broadband service platform for ships and offshore operators
– to deliver secure and reliable broadband connectivity to customers across the sea and Thaicom Express – a
satellite retail broadband service – in targeted remote areas in Thailand and abroad.

2. Strategy for New Satellite Communications (Satcom) Business
The Company recently emerged as the winning bidder for satellite orbit access rights on January 15, 2023 and was
granted official use rights by the NBTC on January 18, 2023. This new satellite project is a strategic addition to the
Company's operations and has been carefully planned to support and grow the business by providing continuity of
service to current and future customers, while also expanding services in markets where the Company has
established expertise, such as Thailand, India, and other Southeast Asian countries.
To achieve its objectives, the Company's strategy for the new satellite project is divided into three parts. First, the
Company aims to establish the satellite infrastructure as a foundation for its business. Second, the Company seeks
to expand its service offerings by leveraging partnerships with overseas businesses and utilizing advanced
technologies such as end-to-end managed services and flexible satellite technology. Third, the Company intends
to improve the efficiency of its broadband and broadcast services by integrating next-generation ground technology
Part 1 page 2
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